Make It Official

Practice due diligence once you decide on a name. Start with an online search to ensure no similar businesses use the name. Check to see if the domain name is available on a website like or, then purchase a version of it—ideally ending in .com.

We also recommend contacting a trademark attorney or service like Legal Zoom to register a trademark and ensure you’re not infringing on someone else’s trademark. The same attorney can check whether your state’s business name is available. Check your secretary of state’s website for more business resources around registering your business, as laws vary from state to state.