By Lindsay Field Penticuff Designer Society Spotlight: Andrea Liebross of “She Thinks Big” “Creative people have to believe in the value of their work. If you don’t have any belief, then you can’t give…

By Ericka Saurit Why your systems, pricing, and process might just be more important than your visuals. Jeff Bezos once said, “Your brand is what people say about you when you’re not in the room.” That idea…

By Lindsay Field Penticuff Andrea Liebross saw a need—a need for professionals across a variety of careers to have support, and not necessarily support with their budget, marketing or metrics, but support with…

By Ericka Saurit Why consistency across platforms isn’t boring, it’s how you build trust. Last month, we talked about content with context…why your posts need a purpose beyond “staying visible.” This month,…

By Lindsay Field Penticuff Designer Society Spotlight: Aimee Lopez of Holistic Design Community “A designer must strive to create timeless design. Design that is not subject to trends.” – Alberto Alessi,…

By Ericka Saurit Why the most effective marketing speaks to outcomes, not deliverables. How to align your content to a larger strategy so every post pulls its weight. How to align your content to a larger…

By Lindsay Field Penticuff Aimee Lopez, founder of the Holistic Interiors Design Community based in south Florida, wants to help people feel better in the spaces where they live, work and play. “I started the…