Design Viewpoint

Putting Belief in Action for Your Interior Design Business

By Lindsay Field Penticuff

Designer Society Spotlight: Andrea Liebross of “She Thinks Big”

“Creative people have to believe in the value of their work. If you don’t have any belief, then you can’t give anything. Designing is an act of giving, and a belief in the value of the work fuels the desire to express something.”

– Peter Saville, Renowned British Art Decorator and Graphic Designer

Being an interior designer and running your own business can be difficult. There are a multitude of responsibilities within the business that can overwhelm you at any given time. But throw in your personal responsibilities, too, and it can simply wear you out. You may find yourself trying to prioritize from a place of chaos, rather than a place of calm and purpose.

This is where someone like Andrea Liebross can come in to help guide you through the processes and strategies to literally coach you back out of the chaos and back into believing in not only yourself, but your business.

“I’m really big about helping people see that belief is just as important as budget, marketing and metrics,” says Liebross, a business coach, keynote speaker, author and founder of She Thinks Big. “And they have to believe that things are going to work and going to happen.”

Liebross, who started her business coaching firm in 2018 works with a number of professionals, including interior designers.

“I help them shift from being reactive to being strategic, or from being exhausted to being energized, or from being more of an owner/operator to being a leader,” she shares. “And when they make those shifts, their margins improve, their timelines kind of calm down, their teams function, and then that designer feels more herself in her business than ever, and I think that sort of belief in action.”

We had the pleasure of hearing Liebross speak during the 2025 Fall High Point Market event, so we invited her to share some insight into how she founded her business, her background that led to starting the business and advice she may have for you—our members who have a passion for interior design. Scroll down to learn more.