By Ericka Saurit
Why consistency across platforms isn’t boring, it’s how you build trust.
Last month, we talked about content with context…why your posts need a purpose beyond “staying visible.”
This month, let’s talk about consistency.
Because, despite what social media tells you, the goal isn’t to go viral. It’s to be reliable.
Trust isn’t built in a single post. It’s built through repetition. Through familiarity. Through showing up the same way, again and again, in the places that matter most to your audience.
That’s what I mean when I say: be your own algorithm.
Consistency doesn’t mean everywhere; it means being intentional about where you are. You don’t need to be on every platform, just the right ones.
For some designers, that might be Instagram.
For others, it’s email. Or referrals. Or podcasts. Or long-form content. (For me? Being a guest on podcasts changed everything because it put my voice, perspective, and story in front of the right people, in a format that built trust quickly.)
The key is this: choose channels where your audience actually spends time and then show up consistently there.
Here’s how to build consistency that works:
Pick your primary channel.
Where do your best clients already engage? Start there. Master one platform before expanding.
Repeat your core ideas.
If you feel like you’re saying the same thing over and over… good. That’s how learning and trust work. Your audience is never as “caught up” as you think. Review my January post on how to create content pillars if you’re stuck here!
Keep your voice recognizable.
Your tone, beliefs, and message should feel familiar no matter where someone encounters you. That’s brand equity.
Consistency isn’t boring.
It’s reassuring. And in a noisy world, reassurance is a powerful trust signal you can’t buy with ads or signal boosts.
Next month, we’ll close this series by zooming out even further…because your brand doesn’t stop when the project ends.
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More details can be found in your DSA Member account under the DSA Member Benefits tab. Reach out to support@dsasociety.org for help. Start building a marketing plan that actually works! Be sure to keep up with Saurit Creative on socials!
