Welcome to Passport to Design with Emon Maasho, CEO of Orrefors & Kosta Boda!
Welcome to Passport to Design!
Join us for Episode 7 of Passport to Design hosted by the illustrious Christina Richardson, a luminary in the design realm, renowned for her innovative prowess and global reach. Get ready to be captivated by Christina’s unparalleled expertise and infectious passion as she takes you on an adventure through the realms of design. Be sure to connect with Christina and explore more of her awe-inspiring work on her website and Instagram!
Meet Emon Maasho:
Christina sits down with Emon Maasho, CEO of Orrefors & Kosta Boda North America. Emon shares his journey from managing a small business in Sweden to leading one of the world’s most iconic glassware brands. With nearly 300 years of heritage, Orrefors & Kosta Boda are renowned for their craftsmanship, and Emon offers valuable insights on preserving tradition while embracing modern innovation.
Emon highlights the importance of building a trusted and beloved brand, drawing on real-world examples like Orrefors’ partnership with Volvo and the “Drake effect” that skyrocketed their sales. Learn about the brand’s commitment to sustainability, the impact of thoughtful rebranding, and Emon’s advice on brand marketing versus product marketing. Whether you’re in design, branding, or leadership, this episode provides inspiration and practical tips for crafting a brand that stands the test of time.
