By Ericka Saurit
What makes you memorable isn’t your work. It’s what you believe!
Last month, we talked about what branding really is (and why it’s not your logo!). It’s not even how your brand looks, but what it means.
This month, we’re going a step deeper…
Because even after you’ve defined your positioning and clarified your audience, there’s one essential element that sets your brand apart:
Your point of view.
Not your services. Not your process. Not your portfolio.
Your perspective. Your beliefs. Your take.
That’s what people truly remember.
There’s a sea of sameness out there…don’t believe me? Scroll through Instagram or most design portfolios and you’ll start to see it: the same project angles. The same phrases. The same decor or furniture.
And hey, beautiful work does matter. But the real reason someone hires you over someone else?
They connect with how you see the world.
They want to be led by someone who has an opinion. A conviction. A belief system beyond just beautiful.
Here’s how to sharpen your own POV this month:
Name what you believe.
What’s a truth you stand behind…even if not everyone agrees? Maybe it’sStyle should never come at the cost of function. Or Your home should evolve with you, not stay stuck in time. Or Kids deserve beautiful spaces too.
Write down 2–3 brand beliefs that guide your design and client experience.
Draw a line in the sand.
What don’t you do? What design rules do you break on purpose? What industry norms do you question? You’re allowed to take a stance! In fact, your perfect-fit clients are waiting for you to…so don’t be shy. (And the wrong ones? They’ll weed themselves out. Win-win. 😉
Add context to your content.
Don’t just show the work. Show us what you believe about the work. Post the photo and the philosophy. Explain why it matters. What was the decision behind that layout? The story behind that sofa? The reason you fought for natural light in that space?
This is what gives your work dimension and makes your brand unique (and ultimately, unforgettable!).
Because the truth is, people don’t remember what they scroll past.
They lean in to pay attention to things that make them feel something.Next month, we’ll bring it full circle by exploring the one thing every client really wants from you: transformation. We’ll talk about how to market the outcome of your work, not just the deliverables.
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More details can be found in your DSA Member account under the DSA Member Benefits tab. Reach out to support@dsasociety.org for help. Start building a marketing plan that actually works! Be sure to keep up with Saurit Creative on socials!
