By Ericka Saurit
Why defining your ideal client, considering how you show up to attract them, and all the things you say Hey you! Yes, you—the one feeling overwhelmed and frustrated trying to market your business. You’re not alone.
I’ve been in your shoes. I began my career as an interior designer, and over a decade ago transitioned into marketing and branding specifically for designers. I get our industry, and I know the unique challenges we face when it comes to talking about what we do.
It’s my mission to help designers market their businesses better. Because I believe this: The more people who understand the power of great interior design, the better world we’ll create for everyone.
Each month, I’ll share one small-but-mighty idea to help you strengthen your brand and show up with more confidence, clarity and connection.
One tip, a few reasons why it matters and a short list of things you can actually do to apply it in your business. Quick and simple!
Let’s start at the very beginning with the one thing most people get wrong:
Start with clarity, not cleverness.
So many designers struggle to get their brand message—the copy on their website, their Instagram bio, their email signature—just right. But here’s what matters more than anything else: It needs to be clear.
Cleverness is tempting, especially for creatives. We want to sound different. We want to be original. But, different doesn’t always mean clear. And when people are confused, they scroll on.
Being understood is underrated. But it’s everything.
Here’s what you can do to audit your own messaging this month:
- Focus on clarity over perfection. Rewrite your one-liner, tagline or Instagram bio using plain, human language. Your message should clearly answer: 1) what you do, 2) who you do it for and 3) how it helps them. Start there. Add the poetry later.
- Ask someone outside the industry to explain what you do. If they get it right, great. If not, then congratulations, because you’ve just uncovered your blind spot. Now you can fix it.
- Look for clarity leaks. Scan your site or social copy for abstract phrases like “curated experiences,” “elevated design” or “intentional living.” Try swapping in something specific and grounded in your actual work. What do you really mean by “elevated?” Show people, don’t just tell them.
Clarity doesn’t limit you. It liberates you.
Because once people understand what you do, and who it’s for, it becomes so much easier for them to say yes.
DSA Member Special Offer:
DSA members can now save $500 on enrollment in Marketing School for Creatives (MSC), Ericka Saurit’s signature program designed to help creative entrepreneurs build a clear, confident, and consistent marketing strategy—without the overwhelm. With lifetime access to the core curriculum, expert-led workshops, live support, and a library of templates and tools, MSC is a must for any designer ready to level up.
Check your email for the DSA Member specific code or reach out to support@dsasociety.org for help. Start building a marketing plan that actually works! Be sure to keep up with Saurit Creative on socials!
