Ericka Saurit’s Marketing and Branding: Making Sure Clients See You as the Solution
“If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” —David Brier, Award-Winning Brand Expert and Rebranding Specialist
One of the biggest misconceptions Ericka Saurit—founder of Saurit Creative and Marketing School for Creatives—hears from interior designers is that marketing feels salesy.
However, she believes good marketing can be an educational tool that helps interior designers position themselves as thought leaders, helpers, resources and guides in our industry.
“The more you feel like that’s true, the less marketing will feel salesy,” she says. “Marketing really isn’t about you. It’s a conversation. It’s all about making sure clients see you as the solution to what they’re looking for.”
We had the pleasure of interviewing Saurit recently to learn more about her journey in interior design, her Marketing School for Creatives, what strategies she believes interior designers should embrace when looking to gain high-quality clients, evolving trends in digital marketing and much, much more.
